So where many businesses spend fortunes on research (often to tell them stuff they already know), I can walk three steps out of my office and talk directly to the people who love our brand and buy our product. One of the things that's come out of these conversations is a clear demand for product that has all the 'safari-grade' build quality of our current bags, but more rugged and (ideally) lower cost - the kind of thing you're more than happy to chuck in the hold of a plane, or the back of a Land Rover. And of course because we make them ourselves we can test and sample, test and sample, in low quantities until we get things just right.
And here's the result: a set of four nice, simple and tough as hell, canvas & webbing bags that will retail here in Kenya for a lot less than our canvas & leather collection.
Four sizes ranging from "popping down the gym" to "crossing the Kalahari".
Military-grade webbing shoulder strap, and front zipped pocket.
Useful push pocket between straps on reverse.
Grab handles for hurling with ease.
