Saturday 25 October 2008

What's in a name?

Last week we made a trip to the aptly named Industrial Area on the other side of Nairobi. Not the prettiest part of town, and a nightmare to get to, but the only place to get many essential materials and equipment: the only way to find new suppliers seems to be either through word of mouth or luck, Euro Patools was a discovery that fell into the latter category. The proprietor, Dipak, moved here from London 18 months ago and the business is going from strength to strength. Their name caught my eye and I wondered where it had come from; it transpired that his intention had been to call the business Europa Tools, however the City Council processed the paperwork with the space in the wrong place and so Euro Patools was born: not the name he had planned but distinctive, memorable and with an interesting story attached that elevates it from clerical error to happy accident.

2 comments:

Unknown said...

Genius!

Phil Adams said...

Brilliant. Loving this blog Mark.